alloy digital

Yancey Bros — Current Site vs. Concept Redesign

Prospect: Yancey Bros · Site: yanceybros.com · Evidence: Yancey Bros — Discovery Findings.md (2026-06-25)

Honesty guardrail. Left = the measured problems behind each pin. Right = concept art (illustrative, not a live build). Lead with measured findings only — never claim the site is slow without field data to back it.

🔒 yanceybros.com

Current state · measured

1 2 3 4

Live screenshot — Yancey Bros's current homepage (PageSpeed full-page render). Click each numbered pin for the measured finding.

Mobile performance scores 28/100 Measured

PageSpeed Insights scores the mobile homepage a 28 — deep in the red, well below Google's bar for a usable mobile experience. For a dealer whose buyers and service customers are increasingly on phones in the field, the slowest experience hits the highest-intent traffic. (measured

Source: Yancey Bros — Discovery Findings.md

Total Blocking Time of 1.84 s makes the page feel frozen Measured

Main-thread work blocks interaction for 1.84 seconds — roughly six times Google's 0.3 s "good" threshold. Taps on menus, search, and CTAs sit dead while scripts execute, so the page looks loaded but won't respond. (measured via PageSpeed Insights / CrUX, 2026-06-19)

Source: Yancey Bros — Discovery Findings.md

About 3 seconds of unused JavaScript ships on load Measured

PageSpeed flags roughly 3 s worth of unused JavaScript being downloaded, parsed, and executed before the page is interactive — payload the visitor pays for but never uses. This is the primary driver behind both the low score and the high TBT. (measured via PageSpeed Insights / Cr

Source: Yancey Bros — Discovery Findings.md

Real-user (CrUX) field data rates the site SLOW Measured

This isn't just a lab synthetic — Chrome's real-user experience data (CrUX) classifies the field experience as SLOW, confirming actual Yancey visitors feel the lag, not just the test. (measured via PageSpeed Insights / CrUX, 2026-06-19)

Source: Yancey Bros — Discovery Findings.md

🔒 yanceybros.com

Concept art · illustrative

Concept direction

One unified site — built around how buyers actually shop.

An illustrative redesign that resolves each measured finding below. Concept art — not a live build or quoted scope.

Findings, before → after

Finding 01

Mobile performance scores 28/100

NowPageSpeed Insights scores the mobile homepage a 28 — deep in the red, well below Google's bar for a usable mobile experience. For a dealer whose buyers and service customers are increasingly on phones in the field, the slowest experience hits the highest-intent traffic. (measured

ConceptAlloy direction: a lean, mobile-first custom build that targets a green Lighthouse score on the homepage and key inventory/service paths. (concept — illustrative).

Measured: Yancey Bros — Discovery Findings.md

Finding 02

Total Blocking Time of 1.84 s makes the page feel frozen

NowMain-thread work blocks interaction for 1.84 seconds — roughly six times Google's 0.3 s "good" threshold. Taps on menus, search, and CTAs sit dead while scripts execute, so the page looks loaded but won't respond. (measured via PageSpeed Insights / CrUX, 2026-06-19)

ConceptAlloy direction: deferring and code-splitting non-critical JS so the page is interactive almost immediately, driving TBT back under the 0.3 s bar. (concept — illustrative).

Measured: Yancey Bros — Discovery Findings.md

Finding 03

About 3 seconds of unused JavaScript ships on load

NowPageSpeed flags roughly 3 s worth of unused JavaScript being downloaded, parsed, and executed before the page is interactive — payload the visitor pays for but never uses. This is the primary driver behind both the low score and the high TBT. (measured via PageSpeed Insights / Cr

ConceptAlloy direction: a modern modular bundle that ships only the code each page needs, cutting the unused-JS penalty and the weight behind it. (concept — illustrative).

Measured: Yancey Bros — Discovery Findings.md

Finding 04

Real-user (CrUX) field data rates the site SLOW

NowThis isn't just a lab synthetic — Chrome's real-user experience data (CrUX) classifies the field experience as SLOW, confirming actual Yancey visitors feel the lag, not just the test. (measured via PageSpeed Insights / CrUX, 2026-06-19)

ConceptAlloy direction: a performance-budgeted rebuild whose wins show up in real-user CrUX data, not just lab scores — the metric Google ranks on. (concept — illustrative).

Measured: Yancey Bros — Discovery Findings.md