alloy digital
Tractor and Equipment Co (TEC) — Current Site vs. Concept Redesign
Honesty guardrail. Left = the measured problems behind each pin. Right = concept art (illustrative, not a live build). Lead with measured findings only — never claim the site is slow without field data to back it.
🔒 tec1943.com
Current state · measured1
2
Live screenshot — Tractor and Equipment Co (TEC)'s current homepage, captured at desktop resolution (2880×2000px). Click each numbered pin for the measured finding.
Cold mobile load is ~7x the real-user paint Measured
The lab (synthetic, throttled) mobile Largest Contentful Paint measures 12.8s versus a 1.8s real-user field LCP — a first-time, uncached visit on a constrained mobile connection is far heavier than the cache-warmed average real users mostly experience (measured via PageSpeed Insi
Source: Tractor and Equipment Co (TEC) — Discovery Findings.md
First-visit and low-end-device buyers feel the slow path Measured
Because the 12.8s lab LCP reflects an unprimed cache and throttled hardware, new shoppers and lower-end devices likely hit the slow tail while returning users stay fast — the gap sits exactly where new leads land (measured via PageSpeed Insights / CrUX, 2026-06-19).
Source: Tractor and Equipment Co (TEC) — Discovery Findings.md
🔒 tec1943.com
Concept art · illustrativeConcept direction
One unified site — built around how buyers actually shop.
An illustrative redesign that resolves each measured finding below. Concept art — not a live build or quoted scope.
Findings, before → after
Finding 01
Cold mobile load is ~7x the real-user paint
NowThe lab (synthetic, throttled) mobile Largest Contentful Paint measures 12.8s versus a 1.8s real-user field LCP — a first-time, uncached visit on a constrained mobile connection is far heavier than the cache-warmed average real users mostly experience (measured via PageSpeed Insi
ConceptAlloy direction: a lean, render-path-optimized build that cuts first-visit mobile weight so cold loads approach the already-fast field experience (concept — illustrative). (concept — illustrative).
Measured: Tractor and Equipment Co (TEC) — Discovery Findings.md
Finding 02
First-visit and low-end-device buyers feel the slow path
NowBecause the 12.8s lab LCP reflects an unprimed cache and throttled hardware, new shoppers and lower-end devices likely hit the slow tail while returning users stay fast — the gap sits exactly where new leads land (measured via PageSpeed Insights / CrUX, 2026-06-19).
ConceptAlloy direction: cache and asset strategy tuned for the first uncached paint, protecting the strong field numbers while lifting the cold-start experience (concept — illustrative). (concept — illustrative).
Measured: Tractor and Equipment Co (TEC) — Discovery Findings.md