alloy digital

Thompson Tractor — Current Site vs. Concept Redesign

Prospect: Thompson Tractor · Site: thompsontractor.com · Evidence: Thompson Tractor — Discovery Findings.md (2026-06-25)

Honesty guardrail. Left = the measured problems behind each pin. Right = concept art (illustrative, not a live build). Lead with measured findings only — never claim the site is slow without field data to back it.

🔒 thompsontractor.com

Current state · measured

1 2 3

Live screenshot — Thompson Tractor's current homepage, captured at desktop resolution (2880×2000px). Click each numbered pin for the measured finding.

Desktop main thread blocked 4.5 s Measured

Desktop Total Blocking Time is 4.5 s — the page sits unresponsive for ~4.5 seconds during load while JavaScript executes on the main thread, so clicks and taps register late exactly when a high-intent Cat buyer is trying to reach inventory or parts (measured via PageSpeed Insight

Source: Thompson Tractor — Discovery Findings.md

~8.3 s of unused JavaScript shipped Measured

Lighthouse flags roughly 8.3 s of unused JavaScript the visitor's device downloads and parses but never uses — the primary driver of the high blocking time and wasted bandwidth on every visit (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Thompson Tractor — Discovery Findings.md

Real users land in CrUX "Slow" Measured

Google's real-user Chrome UX Report classifies thompsontractor.com as Slow — field data from actual buyers on actual devices, not a synthetic lab artifact, so the lag is what customers genuinely experience (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Thompson Tractor — Discovery Findings.md

🔒 thompsontractor.com

Concept art · illustrative

Concept direction

One unified site — built around how buyers actually shop.

An illustrative redesign that resolves each measured finding below. Concept art — not a live build or quoted scope.

Findings, before → after

Finding 01

Desktop main thread blocked 4.5 s

NowDesktop Total Blocking Time is 4.5 s — the page sits unresponsive for ~4.5 seconds during load while JavaScript executes on the main thread, so clicks and taps register late exactly when a high-intent Cat buyer is trying to reach inventory or parts (measured via PageSpeed Insight

ConceptAlloy direction: a lean modular custom build that ships only the JS each page needs, collapsing the blocking window toward zero. (concept — illustrative).

Measured: Thompson Tractor — Discovery Findings.md

Finding 02

~8.3 s of unused JavaScript shipped

NowLighthouse flags roughly 8.3 s of unused JavaScript the visitor's device downloads and parses but never uses — the primary driver of the high blocking time and wasted bandwidth on every visit (measured via PageSpeed Insights / CrUX, 2026-06-19).

ConceptAlloy direction: code-split, per-page bundles that strip the unused-JS penalty so first interaction lands fast. (concept — illustrative).

Measured: Thompson Tractor — Discovery Findings.md

Finding 03

Real users land in CrUX "Slow"

NowGoogle's real-user Chrome UX Report classifies thompsontractor.com as Slow — field data from actual buyers on actual devices, not a synthetic lab artifact, so the lag is what customers genuinely experience (measured via PageSpeed Insights / CrUX, 2026-06-19).

ConceptAlloy direction: a performance-budgeted rebuild that holds Core Web Vitals in the "Good" range for real users, not just lab scores. (concept — illustrative).

Measured: Thompson Tractor — Discovery Findings.md