alloy digital

Swift Supply — Current Site vs. Concept Redesign

Prospect: Swift Supply · Site: swiftsupply.com · Evidence: Swift Supply — Discovery Findings.md (2026-06-25)

Honesty guardrail. Left = the measured problems behind each pin. Right = concept art (illustrative, not a live build). Lead with measured findings only — never claim the site is slow without field data to back it.

🔒 swiftsupply.com

Current state · measured

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Swift Supply

Click each numbered pin for the measured finding behind it.

Live screenshot unavailable — showing the annotated current-state panel instead. Findings below are measured and cited regardless.

Field LCP at 3.5s — measurable real-user headroom Measured

Real-user (CrUX AVG) field LCP is 3.5s, which sits in Google's "Needs Improvement" band (2.5s–4.0s) — slower than the 2.5s "Fast" bar that buyers feel on the main paint (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Swift Supply — Discovery Findings.md

~4s of unused JavaScript inflating the load Measured

The page ships roughly 4 seconds' worth of unused JavaScript — code the browser downloads and parses but the page never uses — bloating the payload and delaying first paint (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Swift Supply — Discovery Findings.md

Unused-JS weight is the most direct lever on the 3.5s LCP Measured

Because the ~4s of unused JS sits on the path to the largest paint, trimming it is the highest-leverage move on the one field metric that's measurably behind the "Fast" bar (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Swift Supply — Discovery Findings.md

🔒 swiftsupply.com

Concept art · illustrative

Concept direction

One unified site — built around how buyers actually shop.

An illustrative redesign that resolves each measured finding below. Concept art — not a live build or quoted scope.

Findings, before → after

Finding 01

Field LCP at 3.5s — measurable real-user headroom

NowReal-user (CrUX AVG) field LCP is 3.5s, which sits in Google's "Needs Improvement" band (2.5s–4.0s) — slower than the 2.5s "Fast" bar that buyers feel on the main paint (measured via PageSpeed Insights / CrUX, 2026-06-19).

ConceptAlloy direction: a lean, modern build that pulls the largest paint under the 2.5s "Fast" threshold so the catalog and key pages render quickly for every visitor. (concept — illustrative).

Measured: Swift Supply — Discovery Findings.md

Finding 02

~4s of unused JavaScript inflating the load

NowThe page ships roughly 4 seconds' worth of unused JavaScript — code the browser downloads and parses but the page never uses — bloating the payload and delaying first paint (measured via PageSpeed Insights / CrUX, 2026-06-19).

ConceptAlloy direction: a code-split, modular bundle that ships only what each page needs, cutting the unused-JS penalty and directly improving the measured LCP. (concept — illustrative).

Measured: Swift Supply — Discovery Findings.md

Finding 03

Unused-JS weight is the most direct lever on the 3.5s LCP

NowBecause the ~4s of unused JS sits on the path to the largest paint, trimming it is the highest-leverage move on the one field metric that's measurably behind the "Fast" bar (measured via PageSpeed Insights / CrUX, 2026-06-19).

ConceptAlloy direction: a performance-first rebuild that removes dead script and reserves layout so the 3.5s field LCP closes toward the "Fast" band on real-user connections. (concept — illustrative).

Measured: Swift Supply — Discovery Findings.md