alloy digital

Stribling Equipment — Current Site vs. Concept Redesign

Prospect: Stribling Equipment · Site: striblingequipment.com · Evidence: Stribling Equipment — Discovery Findings.md (2026-06-25)

Honesty guardrail. Left = the measured problems behind each pin. Right = concept art (illustrative, not a live build). Lead with measured findings only — never claim the site is slow without field data to back it.

🔒 striblingequipment.com

Current state · measured

1 2 3

Live screenshot — Stribling Equipment's current homepage, captured at desktop resolution (2880×2000px). Click each numbered pin for the measured finding.

Lab mobile performance scores 34/100 Measured

The simulated mobile run lands at 34 out of 100 (measured via PageSpeed Insights / CrUX, 2026-06-19) — a wide gap versus the passing field verdict, which points to a heavy first-load on a cold cache or a lower-end device, exactly the new-customer cohort.

Source: Stribling Equipment — Discovery Findings.md

Total Blocking Time is 1.68s on mobile Measured

The main thread stays locked for 1.68s on the lab mobile run (measured via PageSpeed Insights / CrUX, 2026-06-19) — well past the interaction-ready threshold, so early taps and scrolls can feel unresponsive while the page finishes booting.

Source: Stribling Equipment — Discovery Findings.md

Field-vs-lab gap = fragile first impression Measured

The site is green for real returning users, but the high TBT against a 34 lab score (measured via PageSpeed Insights / CrUX, 2026-06-19) means the experience is fragile on slower devices and first visits — the buyer's very first impression of the dealership.

Source: Stribling Equipment — Discovery Findings.md

🔒 striblingequipment.com

Concept art · illustrative

Concept direction

One unified site — built around how buyers actually shop.

An illustrative redesign that resolves each measured finding below. Concept art — not a live build or quoted scope.

Findings, before → after

Finding 01

Lab mobile performance scores 34/100

NowThe simulated mobile run lands at 34 out of 100 (measured via PageSpeed Insights / CrUX, 2026-06-19) — a wide gap versus the passing field verdict, which points to a heavy first-load on a cold cache or a lower-end device, exactly the new-customer cohort.

ConceptAlloy direction: a lean, first-load-optimized mobile build so the cold-start experience matches what repeat visitors already get. (concept — illustrative).

Measured: Stribling Equipment — Discovery Findings.md

Finding 02

Total Blocking Time is 1.68s on mobile

NowThe main thread stays locked for 1.68s on the lab mobile run (measured via PageSpeed Insights / CrUX, 2026-06-19) — well past the interaction-ready threshold, so early taps and scrolls can feel unresponsive while the page finishes booting.

ConceptAlloy direction: trimming and deferring blocking JavaScript so the page becomes interactive far sooner on a first visit. (concept — illustrative).

Measured: Stribling Equipment — Discovery Findings.md

Finding 03

Field-vs-lab gap = fragile first impression

NowThe site is green for real returning users, but the high TBT against a 34 lab score (measured via PageSpeed Insights / CrUX, 2026-06-19) means the experience is fragile on slower devices and first visits — the buyer's very first impression of the dealership.

ConceptAlloy direction: hardening the cold-start path so a first-time mobile visitor lands on a fast, responsive page, not a 1.68s-blocked one. (concept — illustrative).

Measured: Stribling Equipment — Discovery Findings.md