alloy digital
Stones Home Centers — Current Site vs. Concept Redesign
Honesty guardrail. Left = the measured problems behind each pin. Right = concept art (illustrative, not a live build). Lead with measured findings only — never claim the site is slow without field data to back it.
🔒 stoneshc.com
Current state · measured1
2
Live screenshot — Stones Home Centers's current homepage, captured at desktop resolution (2880×2000px). Click each numbered pin for the measured finding.
Field LCP at 2.6 s — just past "good." Measured
Real-user CrUX data puts Largest Contentful Paint at 2.6 s, narrowly over Google's 2.5 s "good" threshold. That means the main content visitors come for renders in the "needs improvement" band on real devices — close, but on the wrong side of the line Google weights most heavily.
Source: Stones Home Centers — Discovery Findings.md
Mobile score 52 / 100 — middling, not fast Measured
The mobile Lighthouse score of 52 signals real lab headroom — phone visitors (a large share of contractor and retail traffic) aren't getting a competitively fast experience. AVERAGE CrUX standing confirms this isn't only a lab artifact; the field is middle-of-the-pack.
Source: Stones Home Centers — Discovery Findings.md
🔒 stoneshc.com
Concept art · illustrativeConcept direction
One unified site — built around how buyers actually shop.
An illustrative redesign that resolves each measured finding below. Concept art — not a live build or quoted scope.
Findings, before → after
Finding 01
Field LCP at 2.6 s — just past "good."
NowReal-user CrUX data puts Largest Contentful Paint at 2.6 s, narrowly over Google's 2.5 s "good" threshold. That means the main content visitors come for renders in the "needs improvement" band on real devices — close, but on the wrong side of the line Google weights most heavily.
ConceptAlloy direction: Prioritized hero/above-the-fold loading · image + render-path optimization to claw back the final ~100 ms+. (concept — illustrative).
Measured: Stones Home Centers — Discovery Findings.md
Finding 02
Mobile score 52 / 100 — middling, not fast
NowThe mobile Lighthouse score of 52 signals real lab headroom — phone visitors (a large share of contractor and retail traffic) aren't getting a competitively fast experience. AVERAGE CrUX standing confirms this isn't only a lab artifact; the field is middle-of-the-pack.
ConceptAlloy direction: Lean, code-split build shipping only what each page needs · performance budget that holds the score up as the catalog grows. (concept — illustrative).
Measured: Stones Home Centers — Discovery Findings.md