SRP Holding (Specialty Roll Products) — Current Site vs. Concept Redesign

Prospect: SRP Holding (Specialty Roll Products) · Site: specialtyroll.com · Evidence: SRP Holding (Specialty Roll Products) — Discovery Findings.md (2026-06-25)
Honesty guardrail. Left = the measured problems behind each pin. Right = concept art (illustrative, not a live build). Lead with measured findings only — never claim the site is slow without field data to back it.
🔒 specialtyroll.com
Current state · measured
Current homepage of SRP Holding (Specialty Roll Products)
Live screenshot — SRP Holding (Specialty Roll Products)'s current homepage, captured at desktop resolution (2880×2000px). Click each numbered pin for the measured finding.

Slow mobile load — LCP 9.5s, Performance 58/100 Measured

On mobile the main content takes ~9.5 seconds to render and the overall Performance score is 58/100 — far past Google's 2.5s "good" LCP bar, so buyers on phones wait while the page paints (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: SRP Holding (Specialty Roll Products) — Discovery Findings.md

Severe layout shift — desktop CLS 0.653 Measured

On desktop the page scores a Cumulative Layout Shift of 0.653, more than 6x Google's 0.1 "good" threshold — content visibly jumps as the page loads, making it feel unstable and hard to click (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: SRP Holding (Specialty Roll Products) — Discovery Findings.md

~1.8s of unused JavaScript (desktop) Measured

The browser downloads and parses roughly 1.8 seconds of JavaScript it never executes — payload bloat that directly inflates load time (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: SRP Holding (Specialty Roll Products) — Discovery Findings.md
🔒 specialtyroll.com
Concept art · illustrative
Concept direction

One unified site — built around how buyers actually shop.

An illustrative redesign that resolves each measured finding below. Concept art — not a live build or quoted scope.

Findings, before → after

Finding 01

Slow mobile load — LCP 9.5s, Performance 58/100

NowOn mobile the main content takes ~9.5 seconds to render and the overall Performance score is 58/100 — far past Google's 2.5s "good" LCP bar, so buyers on phones wait while the page paints (measured via PageSpeed Insights / CrUX, 2026-06-19).
Measured: SRP Holding (Specialty Roll Products) — Discovery Findings.md
Finding 02

Severe layout shift — desktop CLS 0.653

NowOn desktop the page scores a Cumulative Layout Shift of 0.653, more than 6x Google's 0.1 "good" threshold — content visibly jumps as the page loads, making it feel unstable and hard to click (measured via PageSpeed Insights / CrUX, 2026-06-19).
Measured: SRP Holding (Specialty Roll Products) — Discovery Findings.md
Finding 03

~1.8s of unused JavaScript (desktop)

NowThe browser downloads and parses roughly 1.8 seconds of JavaScript it never executes — payload bloat that directly inflates load time (measured via PageSpeed Insights / CrUX, 2026-06-19).
Measured: SRP Holding (Specialty Roll Products) — Discovery Findings.md