alloy digital

SNF Holding — Current Site vs. Concept Redesign

Prospect: SNF Holding · Site: snf.com (WordPress) · Evidence: SNF Holding — Discovery Findings.md (2026-06-25)

Honesty guardrail. Left = the measured problems behind each pin. Right = concept art (illustrative, not a live build). Lead with measured findings only — never claim the site is slow without field data to back it.

🔒 snf.com

Current state · measured

1 2 3 4

Live screenshot — SNF Holding's current homepage, captured at desktop resolution (2880×2000px). Click each numbered pin for the measured finding.

Mobile experience is failing (score 31) Measured

The homepage scores 31/100 on mobile PageSpeed — the worst in the current batch. On a phone, the site is slow enough that real users feel it before they ever see the polymer product lines.

Source: SNF Holding — Discovery Findings.md

Content takes 15.7s to appear (LCP) Measured

Largest Contentful Paint is measured at 15.7s on mobile — about 6× Google's 2.5s "good" target. The hero and main content are effectively blank for the first several seconds of every mobile visit.

Source: SNF Holding — Discovery Findings.md

The page freezes under load (TBT 1.23s) Measured

Total Blocking Time is 1.23s — the main thread is locked while scripts execute, so taps and scrolls are ignored during load. The "good" bar is 200ms.

Source: SNF Holding — Discovery Findings.md

~4.5MB payload + redirects = SLOW real-user data Measured

CrUX field data classifies the site as SLOW. The driver is a ~4.5MB page weight plus redirect hops before content loads — measured, real-user, not a lab artifact. --- _Grounded only in the measured CWV above (PageSpeed Insights / CrUX, 2026-06-19). No metric here is invented; eac

Source: SNF Holding — Discovery Findings.md

🔒 snf.com

Concept art · illustrative

Concept direction

One unified site — built around how buyers actually shop.

An illustrative redesign that resolves each measured finding below. Concept art — not a live build or quoted scope.

Findings, before → after

Finding 01

Mobile experience is failing (score 31)

NowThe homepage scores 31/100 on mobile PageSpeed — the worst in the current batch. On a phone, the site is slow enough that real users feel it before they ever see the polymer product lines.

ConceptAlloy direction: a performance-first custom build that scores in the green on mobile. (concept — illustrative).

Measured: SNF Holding — Discovery Findings.md

Finding 02

Content takes 15.7s to appear (LCP)

NowLargest Contentful Paint is measured at 15.7s on mobile — about 6× Google's 2.5s "good" target. The hero and main content are effectively blank for the first several seconds of every mobile visit.

ConceptAlloy direction: sized hero media, deferred scripts, and a single clean route so content paints in under 2.5s. (concept — illustrative).

Measured: SNF Holding — Discovery Findings.md

Finding 03

The page freezes under load (TBT 1.23s)

NowTotal Blocking Time is 1.23s — the main thread is locked while scripts execute, so taps and scrolls are ignored during load. The "good" bar is 200ms.

ConceptAlloy direction: a lean, modular bundle that ships only what each page needs, freeing the main thread. (concept — illustrative).

Measured: SNF Holding — Discovery Findings.md

Finding 04

~4.5MB payload + redirects = SLOW real-user data

NowCrUX field data classifies the site as SLOW. The driver is a ~4.5MB page weight plus redirect hops before content loads — measured, real-user, not a lab artifact. --- _Grounded only in the measured CWV above (PageSpeed Insights / CrUX, 2026-06-19). No metric here is invented; eac

ConceptAlloy direction: an optimized asset pipeline and one clean route to content, cutting payload and the redirect chain. (concept — illustrative).

Measured: SNF Holding — Discovery Findings.md