alloy digital

Puckett Machinery — Current Site vs. Concept Redesign

Prospect: Puckett Machinery · Site: puckettmachinery.com · Evidence: Puckett Machinery — Discovery Findings.md (2026-06-25)

Honesty guardrail. Left = the measured problems behind each pin. Right = concept art (illustrative, not a live build). Lead with measured findings only — never claim the site is slow without field data to back it.

🔒 puckettmachinery.com

Current state · measured

1 2 3

Live screenshot — Puckett Machinery's current homepage, captured at desktop resolution (2880×2000px). Click each numbered pin for the measured finding.

Lab mobile performance scores 33/100 Measured

The simulated mobile run lands at 33 out of 100 (measured via PageSpeed Insights / CrUX, 2026-06-19) — a poor lab score against an average field verdict, which points to a heavy first-load on a cold cache or a lower-end device, exactly the new-customer cohort that hasn't visited

Source: Puckett Machinery — Discovery Findings.md

Total Blocking Time is 1.19s on mobile Measured

The main thread stays locked for 1.19s on the lab mobile run (measured via PageSpeed Insights / CrUX, 2026-06-19) — past the interaction-ready threshold, so early taps and scrolls can feel unresponsive while the page finishes booting on a phone.

Source: Puckett Machinery — Discovery Findings.md

Average field verdict = room to move, not a crisis Measured

Real returning users land in the "needs improvement" band rather than "fast" (measured via PageSpeed Insights / CrUX, 2026-06-19) — combined with the 33 lab score and 1.19s TBT, the experience is merely adequate where a Cat dealer's flagship site should be fast, especially for th

Source: Puckett Machinery — Discovery Findings.md

🔒 puckettmachinery.com

Concept art · illustrative

Concept direction

One unified site — built around how buyers actually shop.

An illustrative redesign that resolves each measured finding below. Concept art — not a live build or quoted scope.

Findings, before → after

Finding 01

Lab mobile performance scores 33/100

NowThe simulated mobile run lands at 33 out of 100 (measured via PageSpeed Insights / CrUX, 2026-06-19) — a poor lab score against an average field verdict, which points to a heavy first-load on a cold cache or a lower-end device, exactly the new-customer cohort that hasn't visited

ConceptAlloy direction: a lean, first-load-optimized mobile build so the cold-start experience pulls the whole site up toward a passing grade. (concept — illustrative).

Measured: Puckett Machinery — Discovery Findings.md

Finding 02

Total Blocking Time is 1.19s on mobile

NowThe main thread stays locked for 1.19s on the lab mobile run (measured via PageSpeed Insights / CrUX, 2026-06-19) — past the interaction-ready threshold, so early taps and scrolls can feel unresponsive while the page finishes booting on a phone.

ConceptAlloy direction: trimming and deferring blocking JavaScript so the page becomes interactive sooner on a first visit. (concept — illustrative).

Measured: Puckett Machinery — Discovery Findings.md

Finding 03

Average field verdict = room to move, not a crisis

NowReal returning users land in the "needs improvement" band rather than "fast" (measured via PageSpeed Insights / CrUX, 2026-06-19) — combined with the 33 lab score and 1.19s TBT, the experience is merely adequate where a Cat dealer's flagship site should be fast, especially for th

ConceptAlloy direction: tightening the cold-start path so first-time mobile visitors land on a fast, responsive page and the field verdict moves from "average" into "fast." (concept — illustrative).

Measured: Puckett Machinery — Discovery Findings.md