alloy digital

Linder Industrial Machinery — Current Site vs. Concept Redesign

Prospect: Linder Industrial Machinery · Site: linder.com · Evidence: Linder Industrial Machinery — Discovery Findings.md (2026-06-25)

Honesty guardrail. Left = the measured problems behind each pin. Right = concept art (illustrative, not a live build). Lead with measured findings only — never claim the site is slow without field data to back it.

🔒 linder.com

Current state · measured

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Linder Industrial Machinery

Click each numbered pin for the measured finding behind it.

Live screenshot unavailable — showing the annotated current-state panel instead. Findings below are measured and cited regardless.

Mobile field score sits at 62 — "needs improvement," not "good" Measured

Real-user (CrUX) mobile performance measures 62/100, below Google's 90+ "good" threshold — meaningful headroom on the experience every mobile shopper feels (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Linder Industrial Machinery — Discovery Findings.md

The gap is a real-visitor average, so every mobile buyer feels it Measured

Because 62 is a CrUX field average — aggregated across real devices and connections, not a single lab pass — the shortfall is experienced by the whole mobile audience, not an edge case (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Linder Industrial Machinery — Discovery Findings.md

Cleanest foundation in the batch — smallest, highest-confidence lift Measured

At 62, Linder starts ahead of its peers in this batch — the distance from "needs improvement" to "good" is the shortest here, making it the highest-confidence mobile-speed win (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Linder Industrial Machinery — Discovery Findings.md

🔒 linder.com

Concept art · illustrative

Concept direction

One unified site — built around how buyers actually shop.

An illustrative redesign that resolves each measured finding below. Concept art — not a live build or quoted scope.

Findings, before → after

Finding 01

Mobile field score sits at 62 — "needs improvement," not "good"

NowReal-user (CrUX) mobile performance measures 62/100, below Google's 90+ "good" threshold — meaningful headroom on the experience every mobile shopper feels (measured via PageSpeed Insights / CrUX, 2026-06-19).

ConceptAlloy direction: a performance-tuned mobile build that pushes the field score from "needs improvement" into "good," where mobile speed stops costing dealer leads. (concept — illustrative).

Measured: Linder Industrial Machinery — Discovery Findings.md

Finding 02

The gap is a real-visitor average, so every mobile buyer feels it

NowBecause 62 is a CrUX field average — aggregated across real devices and connections, not a single lab pass — the shortfall is experienced by the whole mobile audience, not an edge case (measured via PageSpeed Insights / CrUX, 2026-06-19).

ConceptAlloy direction: optimizing for the field metrics that move the real-user average, not just a one-time lab green. (concept — illustrative).

Measured: Linder Industrial Machinery — Discovery Findings.md

Finding 03

Cleanest foundation in the batch — smallest, highest-confidence lift

NowAt 62, Linder starts ahead of its peers in this batch — the distance from "needs improvement" to "good" is the shortest here, making it the highest-confidence mobile-speed win (measured via PageSpeed Insights / CrUX, 2026-06-19).

ConceptAlloy direction: a focused Core Web Vitals pass that converts an already-clean base into a "good" field score, the difference between a buyer who waits and one who bounces to a competing dealer. (concept — illustrative).

Measured: Linder Industrial Machinery — Discovery Findings.md