alloy digital
Kenworth of Louisiana — Current Site vs. Concept Redesign
Honesty guardrail. Left = the measured problems behind each pin. Right = concept art (illustrative, not a live build). Lead with measured findings only — never claim the site is slow without field data to back it.
🔒 kwlouisiana.com
Current state · measured1
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Live screenshot — Kenworth of Louisiana's current homepage, captured at desktop resolution (2880×2000px). Click each numbered pin for the measured finding.
24s mobile LCP in the lab Measured
Under throttled mobile conditions the Largest Contentful Paint clocks 24s — nearly 10x past the 2.5s "good" bar. Field data still rates FAST, but first-time and slow-connection visitors feel this gap before the page is usable.
Source: Kenworth of Louisiana — Discovery Findings.md
~2.4s of unused JavaScript on load Measured
Roughly 2.4s is spent parsing JavaScript the initial view never uses — script the page ships but doesn't need to render, directly inflating that mobile LCP.
Source: Kenworth of Louisiana — Discovery Findings.md
No lab headroom to protect the FAST rating Measured
The healthy field rating sits on top of a heavy lab profile (24s LCP, ~2.4s unused JS) — there's no margin to absorb a slower device or a traffic spike, so the FAST verdict is one bad day from slipping.
Source: Kenworth of Louisiana — Discovery Findings.md
🔒 kwlouisiana.com
Concept art · illustrativeConcept direction
One unified site — built around how buyers actually shop.
An illustrative redesign that resolves each measured finding below. Concept art — not a live build or quoted scope.
Findings, before → after
Finding 01
24s mobile LCP in the lab
NowUnder throttled mobile conditions the Largest Contentful Paint clocks 24s — nearly 10x past the 2.5s "good" bar. Field data still rates FAST, but first-time and slow-connection visitors feel this gap before the page is usable.
ConceptAlloy direction: trim the critical render path and prioritize the hero so the largest element paints in well under 2.5s on mobile (measured via PageSpeed Insights / CrUX, 2026-06-19). (concept — illustrative).
Measured: Kenworth of Louisiana — Discovery Findings.md
Finding 02
~2.4s of unused JavaScript on load
NowRoughly 2.4s is spent parsing JavaScript the initial view never uses — script the page ships but doesn't need to render, directly inflating that mobile LCP.
ConceptAlloy direction: code-split and defer non-critical script so the browser parses only what the first paint needs (measured via PageSpeed Insights / CrUX, 2026-06-19). (concept — illustrative).
Measured: Kenworth of Louisiana — Discovery Findings.md
Finding 03
No lab headroom to protect the FAST rating
NowThe healthy field rating sits on top of a heavy lab profile (24s LCP, ~2.4s unused JS) — there's no margin to absorb a slower device or a traffic spike, so the FAST verdict is one bad day from slipping.
ConceptAlloy direction: a performance-budgeted custom build banks the lab headroom that keeps the real-user FAST rating durable (measured via PageSpeed Insights / CrUX, 2026-06-19). (concept — illustrative).
Measured: Kenworth of Louisiana — Discovery Findings.md