Interior Exterior Building Supply (INEX) — Current Site vs. Concept Redesign

Prospect: Interior Exterior Building Supply (INEX) · Site: interiorexterior.net · Evidence: Interior Exterior Building Supply (INEX) — Discovery Findings.md (2026-06-25)
Honesty guardrail. Left = the measured problems behind each pin. Right = concept art (illustrative, not a live build). Lead with measured findings only — never claim the site is slow without field data to back it.
🔒 interiorexterior.net
Current state · measured
Current homepage of Interior Exterior Building Supply (INEX)
Live screenshot — Interior Exterior Building Supply (INEX)'s current homepage, captured at desktop resolution (2880×2000px). Click each numbered pin for the measured finding.

Mobile experience scores 57 out of 100 Measured

The site lands in PageSpeed's "needs improvement" orange band on mobile — the average phone visitor gets a measurably sub-par page, on a building-supply site where contractors browse the catalog from the jobsite (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Interior Exterior Building Supply (INEX) — Discovery Findings.md

Layout shifts 0.26 as the page loads Measured

Mobile Cumulative Layout Shift is 0.26 versus the ≤0.10 "good" bar — content visibly jumps while loading, so taps miss their target and the reader loses their place (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Interior Exterior Building Supply (INEX) — Discovery Findings.md

The layout instability is in the "poor" red band Measured

A CLS of 0.26 clears the 0.25 "poor" cutoff — layout stability, not raw speed, is the metric pulling this site's mobile score down, which makes it a high-leverage, well-scoped fix (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Interior Exterior Building Supply (INEX) — Discovery Findings.md

The instability is confirmed in real-user CrUX field data Measured

These are a CrUX average from actual visitors — not a one-off synthetic run — so the layout shift is the experience customers are living with, not a lab artifact (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Interior Exterior Building Supply (INEX) — Discovery Findings.md
🔒 interiorexterior.net
Concept art · illustrative
Concept direction

One unified site — built around how buyers actually shop.

An illustrative redesign that resolves each measured finding below. Concept art — not a live build or quoted scope.

Findings, before → after

Finding 01

Mobile experience scores 57 out of 100

NowThe site lands in PageSpeed's "needs improvement" orange band on mobile — the average phone visitor gets a measurably sub-par page, on a building-supply site where contractors browse the catalog from the jobsite (measured via PageSpeed Insights / CrUX, 2026-06-19).
Measured: Interior Exterior Building Supply (INEX) — Discovery Findings.md
Finding 02

Layout shifts 0.26 as the page loads

NowMobile Cumulative Layout Shift is 0.26 versus the ≤0.10 "good" bar — content visibly jumps while loading, so taps miss their target and the reader loses their place (measured via PageSpeed Insights / CrUX, 2026-06-19).
Measured: Interior Exterior Building Supply (INEX) — Discovery Findings.md
Finding 03

The layout instability is in the "poor" red band

NowA CLS of 0.26 clears the 0.25 "poor" cutoff — layout stability, not raw speed, is the metric pulling this site's mobile score down, which makes it a high-leverage, well-scoped fix (measured via PageSpeed Insights / CrUX, 2026-06-19).
Measured: Interior Exterior Building Supply (INEX) — Discovery Findings.md
Finding 04

The instability is confirmed in real-user CrUX field data

NowThese are a CrUX average from actual visitors — not a one-off synthetic run — so the layout shift is the experience customers are living with, not a lab artifact (measured via PageSpeed Insights / CrUX, 2026-06-19).
Measured: Interior Exterior Building Supply (INEX) — Discovery Findings.md