alloy digital

Hood Companies — Current Site vs. Concept Redesign

Prospect: Hood Companies · Site: hoodcompanies.com (WordPress) · Evidence: Hood Companies — Discovery Findings.md (2026-06-25)

Honesty guardrail. Left = the measured problems behind each pin. Right = concept art (illustrative, not a live build). Lead with measured findings only — never claim the site is slow without field data to back it.

🔒 hoodcompanies.com

Current state · measured

1 2 3

Live screenshot — Hood Companies's current homepage, captured at desktop resolution (2880×2000px). Click each numbered pin for the measured finding.

Speed is already a strength — the opportunity is discoverability, not performance Measured

Mobile scores 85 and desktop 89, both in the "Good" range, so a speed-first pitch would be dishonest here — the measured data says performance is solved and the real lever is GEO/SEO and brand consolidation (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Hood Companies — Discovery Findings.md

Multi-brand family needs consolidation Measured

Hood Companies spans multiple forest-products and packaging brands; the measured-clean performance frees the engagement to focus on pulling those divisions into one coherent, navigable architecture so the parent reads as a single company (measured via PageSpeed Insights / CrUX, 2

Source: Hood Companies — Discovery Findings.md

WordPress 7.0 stack favors a GEO/SEO tightening over a rebuild Measured

The site runs WordPress 7.0 with performance already in the "Good" band, so the highest-leverage work is GEO/SEO and content structure on the existing stack — not a speed-driven replatform (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Hood Companies — Discovery Findings.md

🔒 hoodcompanies.com

Concept art · illustrative

Concept direction

One unified site — built around how buyers actually shop.

An illustrative redesign that resolves each measured finding below. Concept art — not a live build or quoted scope.

Findings, before → after

Finding 01

Speed is already a strength — the opportunity is discoverability, not performance

NowMobile scores 85 and desktop 89, both in the "Good" range, so a speed-first pitch would be dishonest here — the measured data says performance is solved and the real lever is GEO/SEO and brand consolidation (measured via PageSpeed Insights / CrUX, 2026-06-19).

ConceptAlloy direction: lead with a GEO/SEO and unified-brand strategy rather than a performance rebuild, grounded in the fact that the site already meets the speed bar. (concept — illustrative).

Measured: Hood Companies — Discovery Findings.md

Finding 02

Multi-brand family needs consolidation

NowHood Companies spans multiple forest-products and packaging brands; the measured-clean performance frees the engagement to focus on pulling those divisions into one coherent, navigable architecture so the parent reads as a single company (measured via PageSpeed Insights / CrUX, 2

ConceptAlloy direction: a consolidated information architecture and unified brand system across the division family, so visitors and search engines see one Hood Companies, not scattered sub-sites. (concept — illustrative).

Measured: Hood Companies — Discovery Findings.md

Finding 03

WordPress 7.0 stack favors a GEO/SEO tightening over a rebuild

NowThe site runs WordPress 7.0 with performance already in the "Good" band, so the highest-leverage work is GEO/SEO and content structure on the existing stack — not a speed-driven replatform (measured via PageSpeed Insights / CrUX, 2026-06-19).

ConceptAlloy direction: GEO-ready structured content and on-page SEO across the brand family, building on the current WordPress stack rather than rebuilding for speed it already has. (concept — illustrative).

Measured: Hood Companies — Discovery Findings.md