alloy digital
Gencor Industries — Current Site vs. Concept Redesign
Honesty guardrail. Left = the measured problems behind each pin. Right = concept art (illustrative, not a live build). Lead with measured findings only — never claim the site is slow without field data to back it.
🔒 gencor.com
Current state · measured1
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Live screenshot — Gencor Industries's current homepage, captured at desktop resolution (2880×2000px). Click each numbered pin for the measured finding.
Slow Largest Contentful Paint (LCP 3.5s) Measured
Real-user LCP averages 3.5s — a full second past the 2.5s "Good" target — so the main content is slow to paint for the actual visitors measured (measured via PageSpeed Insights / CrUX, 2026-06-19).
Source: Gencor Industries — Discovery Findings.md
Desktop performance score 76 (below "Good") Measured
The desktop Lighthouse run scores 76 — under the 90 threshold — meaning headroom remains even on a fast wired connection, before mobile is considered (measured via PageSpeed Insights / CrUX, 2026-06-19).
Source: Gencor Industries — Discovery Findings.md
Mobile lab profile too heavy to score Measured
The throttled mobile lab run could not return a score because the page was too heavy to complete — a direct signal of an un-optimized, weight-heavy front end on phones (measured via PageSpeed Insights / CrUX, 2026-06-19).
Source: Gencor Industries — Discovery Findings.md
🔒 gencor.com
Concept art · illustrativeConcept direction
One unified site — built around how buyers actually shop.
An illustrative redesign that resolves each measured finding below. Concept art — not a live build or quoted scope.
Findings, before → after
Finding 01
Slow Largest Contentful Paint (LCP 3.5s)
NowReal-user LCP averages 3.5s — a full second past the 2.5s "Good" target — so the main content is slow to paint for the actual visitors measured (measured via PageSpeed Insights / CrUX, 2026-06-19).
ConceptAlloy direction: optimize the largest above-the-fold asset (hero media / fonts) and defer non-critical work so primary content paints under 2.5s. (concept — illustrative).
Measured: Gencor Industries — Discovery Findings.md
Finding 02
Desktop performance score 76 (below "Good")
NowThe desktop Lighthouse run scores 76 — under the 90 threshold — meaning headroom remains even on a fast wired connection, before mobile is considered (measured via PageSpeed Insights / CrUX, 2026-06-19).
ConceptAlloy direction: a performance-first build that lifts the desktop score toward 90+ and the field metrics into Core Web Vitals "Good." (concept — illustrative).
Measured: Gencor Industries — Discovery Findings.md
Finding 03
Mobile lab profile too heavy to score
NowThe throttled mobile lab run could not return a score because the page was too heavy to complete — a direct signal of an un-optimized, weight-heavy front end on phones (measured via PageSpeed Insights / CrUX, 2026-06-19).
ConceptAlloy direction: cut the WordPress payload (plugin/script audit, image and font optimization) so the page completes and scores on a real mobile device. (concept — illustrative).
Measured: Gencor Industries — Discovery Findings.md