alloy digital
Flint Equipment — Current Site vs. Concept Redesign
Honesty guardrail. Left = the measured problems behind each pin. Right = concept art (illustrative, not a live build). Lead with measured findings only — never claim the site is slow without field data to back it.
🔒 flintequipco.com
Current state · measured1
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Live screenshot — Flint Equipment's current homepage, captured at desktop resolution (2880×2000px). Click each numbered pin for the measured finding.
Mobile PageSpeed score of 41/100 Measured
On mobile, the homepage scores 41 out of 100 in PageSpeed — a failing grade for a shopper browsing equipment on a phone (measured via PageSpeed Insights / CrUX, 2026-06-19).
Source: Flint Equipment — Discovery Findings.md
CrUX field rating is "AVG", not "Good" Measured
Real-user (CrUX) field data rates the page AVG ("Average") — actual visitors are not getting Google's "Good" Core Web Vitals experience (measured via PageSpeed Insights / CrUX, 2026-06-19).
Source: Flint Equipment — Discovery Findings.md
~0.9s lost to unused CSS Measured
About 0.9 seconds of render time goes to CSS the browser downloads and parses but the page never uses — recoverable delay before content paints (measured via PageSpeed Insights / CrUX, 2026-06-19).
Source: Flint Equipment — Discovery Findings.md
🔒 flintequipco.com
Concept art · illustrativeConcept direction
One unified site — built around how buyers actually shop.
An illustrative redesign that resolves each measured finding below. Concept art — not a live build or quoted scope.
Findings, before → after
Finding 01
Mobile PageSpeed score of 41/100
NowOn mobile, the homepage scores 41 out of 100 in PageSpeed — a failing grade for a shopper browsing equipment on a phone (measured via PageSpeed Insights / CrUX, 2026-06-19).
ConceptAlloy direction: a performance-budgeted rebuild that lifts the mobile score out of the failing range. (concept — illustrative).
Measured: Flint Equipment — Discovery Findings.md
Finding 02
CrUX field rating is "AVG", not "Good"
NowReal-user (CrUX) field data rates the page AVG ("Average") — actual visitors are not getting Google's "Good" Core Web Vitals experience (measured via PageSpeed Insights / CrUX, 2026-06-19).
ConceptAlloy direction: tuning the real-user Core Web Vitals to clear Google's "Good" bar in the field. (concept — illustrative).
Measured: Flint Equipment — Discovery Findings.md
Finding 03
~0.9s lost to unused CSS
NowAbout 0.9 seconds of render time goes to CSS the browser downloads and parses but the page never uses — recoverable delay before content paints (measured via PageSpeed Insights / CrUX, 2026-06-19).
ConceptAlloy direction: trimming and code-splitting CSS so only what each page needs ships, recovering that ~0.9s. (concept — illustrative).
Measured: Flint Equipment — Discovery Findings.md