Fixtur-World — Current Site vs. Concept Redesign

Prospect: Fixtur-World · Site: fixturworld.com (WordPress) · Evidence: Fixtur-World — Discovery Findings.md (2026-06-25)
Honesty guardrail. Left = the measured problems behind each pin. Right = concept art (illustrative, not a live build). Lead with measured findings only — never claim the site is slow without field data to back it.
🔒 fixturworld.com
Current state · measured
Current homepage of Fixtur-World
Live screenshot — Fixtur-World's current homepage, captured at desktop resolution (2880×2000px). Click each numbered pin for the measured finding.

Desktop performance under the bar Measured

Desktop Lighthouse scores 65/100 — below Google's 90 "good" threshold, a measurable performance penalty even on a fast connection (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Fixtur-World — Discovery Findings.md

Desktop LCP at 12.9 seconds Measured

Largest Contentful Paint takes 12.9s on desktop, roughly 5x Google's 2.5s "good" bar — the hero content is slow to render even on desktop hardware (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Fixtur-World — Discovery Findings.md

Mobile too heavy to score Measured

The mobile lab run was too heavy to return a Lighthouse score — itself a signal of an over-weight page straining lower-powered devices (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Fixtur-World — Discovery Findings.md

WordPress + Elementor render overhead Measured

The site runs on WordPress with the Elementor page builder — a plugin/template stack whose asset and render overhead tracks with the slow desktop LCP measured above (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Fixtur-World — Discovery Findings.md
🔒 fixturworld.com
Concept art · illustrative
Concept direction

One unified site — built around how buyers actually shop.

An illustrative redesign that resolves each measured finding below. Concept art — not a live build or quoted scope.

Findings, before → after

Finding 01

Desktop performance under the bar

NowDesktop Lighthouse scores 65/100 — below Google's 90 "good" threshold, a measurable performance penalty even on a fast connection (measured via PageSpeed Insights / CrUX, 2026-06-19).
Measured: Fixtur-World — Discovery Findings.md
Finding 02

Desktop LCP at 12.9 seconds

NowLargest Contentful Paint takes 12.9s on desktop, roughly 5x Google's 2.5s "good" bar — the hero content is slow to render even on desktop hardware (measured via PageSpeed Insights / CrUX, 2026-06-19).
Measured: Fixtur-World — Discovery Findings.md
Finding 03

Mobile too heavy to score

NowThe mobile lab run was too heavy to return a Lighthouse score — itself a signal of an over-weight page straining lower-powered devices (measured via PageSpeed Insights / CrUX, 2026-06-19).
Measured: Fixtur-World — Discovery Findings.md
Finding 04

WordPress + Elementor render overhead

NowThe site runs on WordPress with the Elementor page builder — a plugin/template stack whose asset and render overhead tracks with the slow desktop LCP measured above (measured via PageSpeed Insights / CrUX, 2026-06-19).
Measured: Fixtur-World — Discovery Findings.md