alloy digital

Dulany Industries — Current Site vs. Concept Redesign

Prospect: Dulany Industries · Site: dulanyind.com (WordPress) · Evidence: Dulany Industries — Discovery Findings.md (2026-06-25)

Honesty guardrail. Left = the measured problems behind each pin. Right = concept art (illustrative, not a live build). Lead with measured findings only — never claim the site is slow without field data to back it.

🔒 dulanyind.com

Current state · measured

1 2 3 4

Live screenshot — Dulany Industries's current homepage, captured at desktop resolution (2880×2000px). Click each numbered pin for the measured finding.

Mobile performance score of 56 — below the passing bar Measured

The mobile PageSpeed performance score is 56/100, a slow and friction-heavy experience for phone visitors, while desktop scores a strong 95 — a 39-point gap concentrated entirely on mobile where most discovery traffic lands (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Dulany Industries — Discovery Findings.md

Largest Contentful Paint of 6.0s on mobile — 2.4x the good bar Measured

Mobile LCP is 6.0s, roughly 2.4x Google's 2.5s "good" target, so the main content takes far too long to render before a visitor sees anything meaningful (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Dulany Industries — Discovery Findings.md

Total Blocking Time of 510ms — page unresponsive during load Measured

Mobile TBT is 510ms, well over the 200ms "good" threshold, meaning the page stays unresponsive to taps and scrolls while it loads (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Dulany Industries — Discovery Findings.md

Multi-redirect chain and a dated WordPress 5.7.2 stack Measured

A multi-redirect chain adds avoidable round-trips before the page even begins to load, compounding the slow mobile start, all running on a dated WordPress 5.7.2 platform underneath (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Dulany Industries — Discovery Findings.md

🔒 dulanyind.com

Concept art · illustrative

Concept direction

One unified site — built around how buyers actually shop.

An illustrative redesign that resolves each measured finding below. Concept art — not a live build or quoted scope.

Findings, before → after

Finding 01

Mobile performance score of 56 — below the passing bar

NowThe mobile PageSpeed performance score is 56/100, a slow and friction-heavy experience for phone visitors, while desktop scores a strong 95 — a 39-point gap concentrated entirely on mobile where most discovery traffic lands (measured via PageSpeed Insights / CrUX, 2026-06-19).

ConceptAlloy direction: a mobile-first build that closes the 39-point gap so phone visitors get the same fast experience desktop users already have. (concept — illustrative).

Measured: Dulany Industries — Discovery Findings.md

Finding 02

Largest Contentful Paint of 6.0s on mobile — 2.4x the good bar

NowMobile LCP is 6.0s, roughly 2.4x Google's 2.5s "good" target, so the main content takes far too long to render before a visitor sees anything meaningful (measured via PageSpeed Insights / CrUX, 2026-06-19).

ConceptAlloy direction: a lean render path with optimized hero media that pulls LCP under the 2.5s bar so content appears fast. (concept — illustrative).

Measured: Dulany Industries — Discovery Findings.md

Finding 03

Total Blocking Time of 510ms — page unresponsive during load

NowMobile TBT is 510ms, well over the 200ms "good" threshold, meaning the page stays unresponsive to taps and scrolls while it loads (measured via PageSpeed Insights / CrUX, 2026-06-19).

ConceptAlloy direction: a modern, code-split build that cuts main-thread blocking so the page responds to input almost immediately. (concept — illustrative).

Measured: Dulany Industries — Discovery Findings.md

Finding 04

Multi-redirect chain and a dated WordPress 5.7.2 stack

NowA multi-redirect chain adds avoidable round-trips before the page even begins to load, compounding the slow mobile start, all running on a dated WordPress 5.7.2 platform underneath (measured via PageSpeed Insights / CrUX, 2026-06-19).

ConceptAlloy direction: trimming the redirect waste and modernizing the platform so the page starts loading on the first request, not the third. (concept — illustrative).

Measured: Dulany Industries — Discovery Findings.md