alloy digital

Dixieply — Current Site vs. Concept Redesign

Prospect: Dixieply · Site: dixieply.com · Evidence: Dixieply — Discovery Findings.md (2026-06-25)

Honesty guardrail. Left = the measured problems behind each pin. Right = concept art (illustrative, not a live build). Lead with measured findings only — never claim the site is slow without field data to back it.

🔒 dixieply.com

Current state · measured

1 2

Live screenshot — Dixieply's current homepage, captured at desktop resolution (2880×2000px). Click each numbered pin for the measured finding.

Unused-JavaScript headroom (~4.3 s) Measured

Lighthouse measures roughly 4.3 s of unused JavaScript the browser downloads and parses but the page never uses — the single largest lab opportunity. Real users are still FAST today (CrUX "good"), so this is headroom to reclaim, not a proven failure. As the catalog and on-site se

Source: Dixieply — Discovery Findings.md

Protect the FAST CrUX standing Measured

Field (real-user) data already clears Google's Core Web Vitals "good" thresholds — a genuine asset most wholesale-distributor sites don't have. The risk is regression: any heavier rebuild or added tooling can quietly push the field metrics out of "good." The work is to keep that

Source: Dixieply — Discovery Findings.md

🔒 dixieply.com

Concept art · illustrative

Concept direction

One unified site — built around how buyers actually shop.

An illustrative redesign that resolves each measured finding below. Concept art — not a live build or quoted scope.

Findings, before → after

Finding 01

Unused-JavaScript headroom (~4.3 s)

NowLighthouse measures roughly 4.3 s of unused JavaScript the browser downloads and parses but the page never uses — the single largest lab opportunity. Real users are still FAST today (CrUX "good"), so this is headroom to reclaim, not a proven failure. As the catalog and on-site se

ConceptAlloy direction: Modern, lean architecture · code-split bundle shipping only what each page needs. (concept — illustrative).

Measured: Dixieply — Discovery Findings.md

Finding 02

Protect the FAST CrUX standing

NowField (real-user) data already clears Google's Core Web Vitals "good" thresholds — a genuine asset most wholesale-distributor sites don't have. The risk is regression: any heavier rebuild or added tooling can quietly push the field metrics out of "good." The work is to keep that

ConceptAlloy direction: Performance-budgeted custom build · CrUX-guarded release gate. (concept — illustrative).

Measured: Dixieply — Discovery Findings.md