alloy digital

Beard Equipment — Current Site vs. Concept Redesign

Prospect: Beard Equipment · Site: beardequipment.com · Evidence: Beard Equipment — CWV Proof One-Pager.md (2026-06-19) + Beard Equipment — Discovery Findings.md (2026-06-25)

Honesty guardrail. Left = the measured problems behind each pin. Right = concept art (illustrative, not a live build). Real-user (CrUX) field data shows at least one metric is 'Fast' — lead with the specific measured gaps below, do NOT call the whole site slow.

🔒 beardequipment.com

Current state · measured

1 2 3

Live screenshot — Beard Equipment's current homepage, captured at desktop resolution (2880×2000px). Click each numbered pin for the measured finding.

Strong field LCP, mid lab scores — untapped headroom Measured

Real-user field LCP is 1.2s (Fast, CrUX AVG), but lab/synthetic scores sit mid-range, so the render path and asset weight have room to tighten before slower devices and connections feel the gap (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Beard Equipment — Discovery Findings.md

Conversion-tuning, not a performance rescue Measured

Because the baseline is already healthy, the win is polishing a multi-location dealer journey — locations, parts, equipment lookup — rather than fixing a broken core experience (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Beard Equipment — Discovery Findings.md

Consistency across the 15-location network Measured

A Fast field LCP at the homepage level still leaves headroom to keep that performance consistent across every location and equipment page as the dealer network scales (measured via PageSpeed Insights / CrUX, 2026-06-19).

Source: Beard Equipment — Discovery Findings.md

🔒 beardequipment.com

Concept art · illustrative

Concept direction

One unified site — built around how buyers actually shop.

An illustrative redesign that resolves each measured finding below. Concept art — not a live build or quoted scope.

Findings, before → after

Finding 01

Strong field LCP, mid lab scores — untapped headroom

NowReal-user field LCP is 1.2s (Fast, CrUX AVG), but lab/synthetic scores sit mid-range, so the render path and asset weight have room to tighten before slower devices and connections feel the gap (measured via PageSpeed Insights / CrUX, 2026-06-19).

ConceptAlloy direction: a lean, modern build that closes the lab-vs-field gap so the experience stays fast on every device, not just well-connected ones. (concept — illustrative).

Measured: Beard Equipment — Discovery Findings.md

Finding 02

Conversion-tuning, not a performance rescue

NowBecause the baseline is already healthy, the win is polishing a multi-location dealer journey — locations, parts, equipment lookup — rather than fixing a broken core experience (measured via PageSpeed Insights / CrUX, 2026-06-19).

ConceptAlloy direction: a conversion-focused dealer UX that turns an already-fast site into one that routes buyers to the right location and equipment faster. (concept — illustrative).

Measured: Beard Equipment — Discovery Findings.md

Finding 03

Consistency across the 15-location network

NowA Fast field LCP at the homepage level still leaves headroom to keep that performance consistent across every location and equipment page as the dealer network scales (measured via PageSpeed Insights / CrUX, 2026-06-19).

ConceptAlloy direction: a unified, componentized build so every location page inherits the same fast, polished baseline instead of drifting. (concept — illustrative).

Measured: Beard Equipment — Discovery Findings.md

Measured Core Web Vitals — the honest read

Pulled via Google PageSpeed Insights (psi_cwv.py). Field (CrUX) = real users; we lead with what actually fails, never "feels slow."

Metric	Mobile	Desktop	Field — real users (CrUX)	Verdict
LCP	mid lab	mid lab	1.2s (Fast)	Fast (real-user)